Privacy policy.

The Company

densiti, Inc. (“densiti”) is an advertising technology company in the digital media mobile advertising space. Our clients are advertisers, advertising agencies, mobile application publishers, website publishers, and other types of mobile advertising inventory providers. densiti’s online advertising campaign system technologies (“Platform”) are designed to provide advertisers with the ability to plan, deploy, analyze and retarget OOH advertising campaigns for mobility inventory.

densiti’s Platform collects and uses data for two main purposes: (1) to make mobility advertising more relevant; and (2) to help optimize the densiti Platform in the fast-paced ever-changing advertising technology environment. However, densiti is also committed to responsible data handling and privacy practices. This privacy policy (“Policy”) is densiti’s statement of such commitment.

densiti supports industry self-regulations and adheres to applicable industry guidelines.

This Policy will set forth how densiti collects and processes data from Densiti’s website, www.densiti.co (“Website”), and Platform, as well as protocols in place to protect such data. The Policy also sets forth consumers’ (“users”, “you”, “your”) right to know what type of data densiti has collected about them, and the users’ choice with respect to how densiti handles, stores, and processes such information including the choice to opt out of targeted advertising and data collection.

densiti Data Collection & Usage

The information collected by densiti generally falls into three categories:

(A) Device, Internet or Other Network Activity Data (“Device Data”): information about the device and IP address used to access the Internet; the browser or application data; operating system; screen resolution; which, and how many, client web pages have been viewed by a browser or application; search terms used or other interaction with a client website; referring and exit pages; the date and time an advertisement was viewed; location data; device-specific identifiers; and other similar information. Device Data includes Device-Identified Information (“DII”) which as defined by NAI Code of Conduct includes any data linked to a particular browser or device if that data is not used, or intended to be used, to identify a particular individual.

(B) Precise Location Data (“PLD”): Precise Location Data, as defined in the Network Advertising Initiative Code of Conduct is information that describes the precise geographic location of a device derived through any technology that is capable of determining with reasonable specificity the actual physical location of an individual or device, such as GPS-level latitude-longitude coordinates or location-based Wi-Fi triangulation.

(C) Contact Information (“Contact Information”): information submitted by an individual to us through our website, such as your name, physical address and email address.

What Data, Exactly, Does densiti Collect?

When an advertisement is rendered to a user via the Platform, the technology is designed with the goal of collecting Device Data. The data collected through the Platform consists primarily of common information found in typical internet communication protocols, from which densiti can then infer such things as: browser type (e.g., Safari, Chrome, Internet Explorer); operating system (e.g., Mac OS or Windows); browser language (e.g., English or Spanish); Internet Protocol (IP) address; Internet Service Provider (e.g., Comcast or Verizon); and mobile advertising identifier, for mobile devices such as smartphones and tablets. densiti may also match this Device Data across devices, browsers, or applications for the purposes of identifying devices and serving more precise advertising.

densiti also receives PLD via the Platform generated from the use of a mobile device, such as the latitude/longitude coordinates provided by a mobile application publisher or other supply source in connection with the opportunity to purchase advertising impressions. PLD may be transferred to clients and business partners, including for use in targeting advertising based on the current device location. Mobile application publishers and other publishers are solely responsible for providing a mechanism through which a user may enable or disable the collection of PLD from a device. However, densiti may infer the location of a given device(s), for the purposes of analyzing population density, movement, and/or patterns, from GPS coordinates analyzed in conjunction with WiFi access points a given device is in near proximity to. But densiti does not store the precise latitude/longitude coordinates that are inferred, and further trims such data points after two (2) decimal places, rendering it imprecise.

Device Data and PLD collected by densiti are primarily used to identify the relevant audience to which an advertiser may target advertising with the strongest likelihood of a positive response. densiti also analyzes emerging trends from an advertising campaign based on the data yielded from a specifically targeted audience. This analysis is also shared with densiti’s clients and business partners. Device Data collected by densiti is also used to populate advertising data segments, which are based on a user’s browsing patterns and interactions with a client’s mobile applications, and advertisers, in turn, are able to utilize these advertising data segments in order to build a more effective advertising campaign optimized for the intended audience.

densiti may also receive and utilize DII from third parties, which may include certain identifiers connected to interest-based advertising, as well as advertising data segments that may be utilized by densiti’s clients to target advertising through the Platform.

As described above, Densiti may collect the following information about your device:

(a) device type (e.g. smartphone, tablet, etc.)

(b) operating system (e.g. iOS, Android, Windows, Blackberry)

(d) platform, SDK version, timestamp, API key (identifier for application), application version

(e) iOS Identifier for Advertising, iOS Identifier for Vendors,

(f) model, manufacture of device, OS version of device,

(g) session start/stop time, locale (specific location where a given language is spoken)

(h) time zone, network status such as WiFi,

(i) the geo-location of your device (using GPS or other geo-location data) and the Identifier for Advertising (IDFA) or the Google Advertising ID (AAID) etc.

densiti combines information collected about you through our Platform with information obtained from third parties (the resulting information being “Combined Data”). densiti makes inferences about you based on this combined information, such as product preferences and interests. densiti and our affiliates and advertising and measurements partners use the combined information and inferences to help our customers, partners and other third parties deliver and measure tailored promotions and advertising whether on densiti’s Platform or elsewhere. densiti retains all information collected about you for up to 15 months, unless a longer retention period is required or permitted by law.

Finally, densiti may also collect “non-sensitive” aggregated and anonymous health segments, which concern data unrelated to a specific health condition or treatment. Such non-sensitive health segments include interests concerning health and wellness, diet and weight loss, and nutrition, as well as purchase data concerning over-the-counter-pain relievers, cough/cold medicine, first aid supplies.

How Does densiti Collect Data?

When an advertisement is served to a computer or mobile device via the Platform, densiti employs the use of “pixel tags”, “cookies”, “Mobile Advertising Identifiers”, or similar identifiers stored on a user’s computer or mobile device (“Data Indicators”) (explained below). The Data Indicators are used to assist densiti and its clients in gauging a user’s interests and behaviors with the goal of delivering more relevant advertising to that user. This information can then be used by densiti’s advertising clients to better cater to a user’s needs and deliver ads for the types of products and services which a user may actually be interested in. The Data Indicators enable the Platform to determine with a reasonable level of certainty that a computer or device is the same as one with which the Platform has previously interacted.

What does densiti Do with the Data Collected?

As explained above, densiti uses the Device Data and PLI collected to identify and target the most relevant audience in real-time, based on the context of location and experience, that will most likely have the strongest and most positive response to an advertisement served at a given moment. densiti also analyzes Device Data collected during given advertising campaigns for trends, nuances, anomalies, and other factors that can be used to optimize the densiti Platform and serve densiti clients better.

densiti may also use Device Data collected and advertising data segments created therefrom for the purposes of cross-app advertising (advertising between browsers or applications on a single device) or cross-device advertising (advertising between multiple devices). In certain instances, densiti may be able to reasonably infer that two different devices are used by the same user. Thus, we may use this information to deliver targeted advertisements across multiple computers or devices. This is sometimes referred to as cross-device advertising.

densiti may also use information we collect about you to comply with local, national, and international laws or to comply with our legal obligations, resolve disputes, and enforce our agreements and policies.

How Long Does densiti Hold Collected Data?

densiti retains all information we collect about you for the period necessary to fulfill the purposes outlined in this Privacy Policy. For location data, densiti may retain such data for up to 15 months. densiti may retain data beyond the foregoing time limits if required or permitted by law.

Third Party Websites & Links

Advertisements rendered via the Platform may contain links to or redirect individuals to other websites. These websites may use cookies, web beacons, and/or other data collection tools. However, densiti is not responsible for the privacy practices, policies, or the content of websites that densiti does not own or control. densiti strongly advises that users familiarize themselves with the privacy policies of any website or mobile application users may interact with.

densiti contractually requires its clients to adhere to applicable laws and regulations. However, densiti does not have access to, or control of, the cookies, web beacons, and/or other data collection tools that may be placed on any advertisement by a third party. Accordingly, this Policy does not cover the use of cookies and/or other data collection tools by any third party.

Opt Out

densiti recognizes your right to make informed decisions about information collection about you. densiti understands that in certain jurisdictions you may have the right to: (1) obtain confirmation of the existence of your Contact Information in densiti’s database; (2) verify its content, origin and accuracy; (3) request its correction, updating, amendment, deletion or transformation into anonymous form and its blocking due to violations of the law; and (4) oppose the processing of your Contact Information on legitimate grounds.

In the event you have provided Contact Information to densiti through our company Website and wish to edit or have it removed from our database or to exercise other privacy rights you may have, please contact us at niels@densiti.co. Please know that in order for us to respond to your request we may require that you verify your identity.

Users may also contact densiti about other opt out options from densiti tracking and interest-based advertising at any time by sending an email to niels@densiti.co.

Even though a user has opted out, the user will still see advertisements. The advertisements delivered via densiti will simply not be as relevant.

Other ways to opt out

You may also limit ad tracking in mobile application environments on your device. For the most effective and up-to-date methods for doing so, you should consult instructions provided by those device manufacturers. We offer the following information solely for informational purposes, and we cannot guarantee that the methods below are the most current:

• Apple instructions for how to Limit Ad Tracking on devices such as iPhones and iPads

• Google instructions for how to express choice on Android devices

If you have questions about how to opt out or limit mobile tracking, please contact us at niels@densiti.co

densiti Data Security Protocol

densiti has implemented reasonable security measures and protocols to protect the information and data in its care. No method of transmission over the Internet, or method of electronic storage, is entirely secure, however. Therefore, while densiti strives to use commercially reasonable means to protect information, densiti cannot guarantee absolute security.

Data Disclosure to Third Parties

Advertising and Measurement Partners. In providing its services, densiti works with a variety of third-party partners, such as publishers, data providers, and content providers (“Advertising and Measurements Partners”). densiti may share Device Data and Combined Data, as well as information derived from Device Data and Combined Data (such as inferences regarding product preferences and interests), with these Advertising and Measurements Partners, for the purpose of densiti providing its services. Our Advertising and Measurements Partners may use the information we share with them for their own purposes. densiti and our Advertising and Measurements Partners also use the combined information and inferences to help partners and other third parties deliver and measure tailored promotions and advertising whether on our Platforms or elsewhere. Service Providers – densiti may provide information we collect to companies that provide services to help densiti with our business activities, such as an email service provider to send emails on our behalf or a recruitment partner to process job application data (“Service Providers”). These Service Providers are authorized to use the information only as necessary to provide these services to us. densiti may share information about individuals as it deems reasonably necessary in order to comply with applicable law, to exercise and protect the legal rights of densiti or its personnel and representatives, and to investigate, prevent or respond to suspected illicit activities, including fraud and threats of harm to individuals. If densiti sells all or part of its business, or if any of its departments or Platform is acquired or merged with another company, we may transfer information about you, including Contact Information submitted by you on our Website, to the successor company as part of that transaction. To the extent consent is required under applicable law for such a data transfer, we will obtain your consent.

Children’s Privacy

densiti does not knowingly collect Contact Information from, and does not intend for advertisers to target children under 16 years of age. If you believe your child or someone else has provided densiti with Contact Information about your child and you would like to have the information removed, please contact us and we will use reasonable efforts to remove such information from our records.

Data Collection on Our Website

densiti collects Contact Information on the densiti Website when visitors choose to reveal it to us, such as when a visitor contacts densiti to request a demonstration of our products or services or to otherwise send us questions. densiti will collect Contact Information such as your name and email address. If you create an account on the densiti Website, densiti will retain your information for as long as your account is active with us or for as long as you are receiving our services. After you have closed your account with us or ceased to use our services, we may retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. You may also provide densiti with your personal information on the publicly accessible blog on the densiti Website. Please be aware that any information provided in these areas may be read, collected, and used by others who access it. To request removal of your personal information from the densiti blog, contact us at niels@densiti.co. In some cases, we may not be able to remove personal information, in which case we will advise if we are unable to do so and why. As is true of most websites, densiti and our third-party advertising partners gather certain information automatically and store it in log files. This information may include IP addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data (“Automatically Collected Data”). densiti does not link this Automatically Collected Data to other information we collect. densiti and our third-party advertising partners collect information automatically through the use of various technologies including cookies and pixel tags. densiti uses your information to operate our services, including to provide the features of our Website and other information you request (“Operations”). densiti may also use your information to market our products and services to you (“Marketing”). densiti uses information from the Website log files, including Automatically Collected Data, for analytics and advertising purposes, to determine how a visitor found out about densiti, what their interests are regarding our services, and how to further improve the Website and our service (“Analytics and Advertising”).

California Privacy Rights & Notice

If you are a California resident, please review our Supplemental Privacy Notice for California Residents and learn more about our information collection and use practices and the rights that you may have with respect to your information, such as the right to access, delete, and opt-out of the sale of your personal information.

If you have any questions or concerns about densiti’s Privacy Policy, you may contact us at: niels@densiti.co.

Changes to this Privacy Policy and Additional Information

densiti may update this Privacy Policy from time to time, and you will be informed of such changes through a notice posted on our Website. Your continued use of the Website after we make changes to this Privacy Policy is deemed acknowledgement of those changes, so please review this Privacy Policy periodically. You may be provided other privacy-related information in connection with your use of our Platform as well as for special feature and services not described in this Privacy Policy that may be introduced in the future.